As a small business owner, you know marketing is essential to your success. But what if you’re not sure how to market your business? Or what if you don’t have the time or money to invest in marketing? Don’t worry – we’ve covered all the things. This post will share 10 tips for getting your business listing found online. So read on and start promoting your business like a pro.
1. Ensure your business is listed on Google My Business:
This is a crucial first step – if your business isn’t listed on Business Submission Sites, potential customers will have difficulty finding you online. Plus, claiming your listing is free and easy to do. Simply go to Google My Business and follow the instructions to get started. GMB is one of the best business listing websites and is essential for local SEO. You can also try other business listing websites like Yelp, Bing Places, and Apple Maps.
2. Optimize your business listing:
After you’ve completed your GMB listing, it’s time to start optimization. Optimizing your listing helps you rank higher in search results and attract more customers. Here are a few optimization tips:
Select the right category: At the time of creating business listing you have to select the category. Ensure that you will select the category that best describes your business. For example, if you are running a moving company, you must select the moving and packing categories.
Use keywords in your business name: When customers search for businesses like yours, they’ll often use keywords. So, including keywords in your business name offers you to rank in the search results.
Add photos and videos: Customers like to see photos and videos of businesses before they visit them. Adding photos and videos to your listing can help you attract more customers.
Add a description: Your business description is another place to include keywords. Describe what your business does and why customers should visit you. In this way, there is a chance that you will get customers.
Choose suitable business hours: Make sure your business hours are accurate and up-to-date. Customers will be less likely to visit your business if they think you’re closed.
3. Get Reviews:
Customer reviews play a vital role in how well your local business ranks. Businesses with positive reviews are likelier to get the top position in user searches. So if you haven’t already, start asking your customers to leave reviews on your Google My Business page and other popular review sites. Or you can offer incentives, like discounts or freebies, in exchange for honest feedback.
4. Respond to Reviews:
In addition to getting reviews, you should also take the time to respond positively and negatively. This shows potential customers that you’re paying attention to what people are saying about your business and allows you to address any concerns that people may have.
However, don’t get too caught up in the negative reviews – remember that no business is perfect and that people will always have different opinions.
5. Use Google Posts:
Google Posts is a feature that allows you to share updates about your business directly on your GMB listing. This is a great way to promote sales, events, or new product offerings. Log into your GMB account and click on the “Posts” tab to use Google Posts.
Then, simply write your post and hit “publish.” Your post will then appear on your GMB listing. So, take advantage of this feature and use it regularly to promote your business but remember that you cannot use this without a business listing.
6. Use Google My Business Q&A:
It is another fantastic feature of Google Business that allows customers to ask and answer questions about your business. This is a great way to engage with potential customers and show that you are responsive to their needs. Furthermore, providing valuable information about your business is an excellent opportunity.
Always answer questions promptly, and consider adding a FAQ section to your website. This will not only make it easier for customers to find answers to their questions, but it will also help improve your website’s SEO.
7. Encourage Customers to Check-in:
Google’s “check-in” feature allows customers to let their friends and followers know when they visit your business. You can offer discounts or loyalty points to encourage customers to check-in. However, ensure you’re only offering discounts to customers who visit your business – otherwise, you could lose money.
By following these tips, you can ensure your business is listed prominently on Google and attract more customers. So, if you want to grow your business and attract more customers, start by optimizing your Google My Business listing.