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Business and management research Tools for Your Dissertation


You have to write a dissertation for your business management degree, and you have no clue how to do it. Understandably, you are feeling anxious about writing a dissertation. But there is nothing to worry about. You need some information about business research and its types. Moreover, you can use some tools for business and management research. These tools will assist you in completing your dissertation on time. This article will guide you about the four different types of business research. Moreover, we will also guide you about the business and management research tools for your dissertation.

What are the four types of business research?

There are different types of business research. But we will discuss the four important types of business research. Here are the four types of business research:

  1. Survey Research

Survey research is one of the most common business and management research types. Researchers use survey questionnaires to gather information about a business-related research problem from a chosen sample to write without dissertation writing help. Survey research is often quantitative. But researchers can also use qualitative methods for survey research. Researchers use close-ended questions for quantitative research. Open-ended questions are more flexible, and they are appropriate for qualitative research. The results of quantitative survey questions are analyzed using statistical tools. Researchers who want to understand consumer behavior patterns, people’s opinions about a specific product, and any other business-related topics can use survey research.   The great majority of big industries employ this method to gather data.

Furthermore, they use results gathered through survey research to grasp the market dynamics and make appropriate business decisions. Researchers can use cross-sectional surveys for business research. Cross-sectional surveys collect data from a diverse audience at a certain point in time. Survey research is a holistic and multidisciplinary approach that can lead to deep insights into the business world.

  • Case Study Research

Case Study research is most frequent in business and management research. Many assignments at the university level encompass case studies. Case studies enable the researchers to understand the practical implications of the concepts they have learned during the course of their studies. Students apply the business concepts to real-world situations. Furthermore, they analyses the chosen company or business in the light of business theories and concepts. Case study research enables the researchers to comprehend the business concepts in detail.         

For instance, a researcher can choose the case study of the British Petroleum Company. The researcher can evaluate their current strategies regarding switching to renewable energy. The researcher can evaluate and analyse the strategies of British Petroleum by using different business models and theories. For example, the researcher can do a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis of British Petroleum. 

  • Experimental Research

The goal of experimental research is to prove a hypothesis. Experimental research is quite useful in business and management research. Researchers can use experimental research to identify consumer trends and patterns among a group of people. Researchers investigate many people and observe their behaviors and attitudes concerning specific factors. Experimental research is useful for testing theories and hypotheses.

  • Correlational Research

Correlational research seeks to identify and build a relationship between two or more variables. Researchers devise a hypothesis and introduce an independent variable or a dependent variable. Researchers also devise controlling or intervening variables. Correlational research helps the researchers to understand the relationship between two variables. Correlational research helps understand the following things:

  • What is the relationship between independent variable X and dependent variable Y?
  • What is the impact of the independent variable on a dependent variable?
  • What is the impact of controlling or intervening variables?
  • What changes are caused in the dependent variable by changing the independent variable?

What tools are used in business and management research?

Researchers can use the following tools for business and management research:

  • Google Forms

Researchers can use Google Forms to create online surveys for business and management research. You can create an online survey consisting of open-ended and closed-ended questions. You can send it to the chosen sample population online. Google Forms allow you to monitor the progress of your survey form. You can send the forms to as many people as possible using Google forms. Google forms also can visualize the data in graphs and bar charts. Researchers can copy the format of the visual presentation of data and use it for their dissertation.

  • Social Media Platforms

Researchers’ can also collect data from social media platforms if they are doing qualitative research in business management. Content analysis is a business research methodology frequently used in qualitative exploratory analysis. It helps the researcher explain and describe purchasing patterns and behaviors of consumers.

  • Statista

Statista collects data from reliable publications around the web and simplifies the data related to business management. Statista graphically displays the data on its website. Researchers can use this tool to gather data for their research. It helps the researchers find the most accurate data relevant to their research problem and questions.

  • Survey Monkey

SurveyMonkey is an efficient tool for conducting business management surveys. It helps the researchers to understand their research problem and questions better. Researchers can gather data about the industry trends prevailing in the market. Moreover, it also helps to gather data about customer preferences. Researchers investigating consumer preferences regarding a product or service can use survey monkey to gather data. Researchers can create targeted surveys and gather responses catered specifically to their research questions. Survey monkey has a global survey panel that enables the researchers to gather data from an international audience. You can collect the data in different languages, and the Survey monkey translation feature will translate the data for you.


Business and management research encompasses quantitative and qualitative research methods to analyse the market trends, strategic management, human resource management, and marketing practices. Researchers can use survey questionnaires, interviews, and focus group discussions to gather their dissertation data. The tools mentioned above will assist you in completing your business and management research. 


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