Content is key majorly because of two reasons: It is taken into account by Google when ranking in SERPs, and it differentiates you from the competition. The two ultimate goals of an online business are, having better visibility in the SERPs, and building a robust customer base. Both of these goals are highly catered to by quality content. But, how do we make our content work for us? We do it with content marketing.
What is content marketing?
Content marketing is utilising content to create and enhance the user base. Just like good products and customer service serves as a boon to offline businesses, good content does to online businesses.
A great Content Marketing Agency optimizes diversified content to promote brands and businesses. But how to make the most out of the content you create? Let’s understand how you can leverage content marketing to expand your business!
Leverage content marketing to expand your business.
By keeping in mind these 5 content techniques you can leverage content marketing for business expansion.
Provide relevant information
Relevant information is information that is perceived as valuable by the audience. To identify relevant topics, content marketing services conduct keyword research which helps them understand the searcher’s intent. By understanding that, relevant content can be created which is then distributed and promoted through content marketing.
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Balance promotion and information
Talking about just product features will not attract customers, it must be balanced out with stating product benefits to peak interest. Similarly, creating just promotional content will neither satisfy current customers nor will it aid in new customer acquisition. Informational content helps in building customer trust and promotional content assists in pushing the visitor down the marketing funnel.
Enhance social sharing
Sharing of content increases the scope of acquiring new and varied visitors, by adding to the link-building strategy. This eventually increases the diversity of traffic. Moreover, it is a great way to utilize your older content which has lost its ranking amidst the new content by refurbishing and re-sharing. Ways to induce social sharing are:
- Creating share-worthy video content.
- Placing the share button vividly around the content.
- Using emailers.
- Sharing on social media platforms
Create content around industry trends
By hopping on the bandwagon of the latest happenings in the industry, you increase your chances of gaining higher visibility and positioning yourself as a thought leader. It improves your reliability in the eyes of the searchers and once they see you as an authentic source of acquiring information, the probability of them becoming a follower increases.
Creating content is a tedious task in itself, marketing and analyzing it on top of that can get even more daunting. This is why content marketing services are taking a major role in today’s time.
Are you seeking professional assistance to optimize your content? Then #ARM Worldwide extends its helping hand to you.