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Motion graphic video has become one of the most fantastic ways to make animated commercials in this modern society. More marketers fall in love with its capability to deliver messages enticingly. It’s a perfect strategy to increase engagement and conversion.
Comes with visual aids and compelling narration, motion graphic video is a good use for marketing. According to HubSpot, 71% of customers prefer understanding about a service, product, or anything through a video, therefore 81% of businesses like startups, SMBs, and corporate use videos for their proven marketing strategy.
Learn About The Motion Graphics Elements
In every successfully animated commercial, there lie secrets that have always been interesting to dig into and learn. Other than skillful creators, here are 6 motion graphics tips for content marketers.
#1. A Compelling Script
To create an engaging motion graphic, a compelling script is a must. It refers to onscreen text and/or voice-over. The script in motion graphics video consists of word count, story structure, tone and style, pacing, and word choice.
Usually, video commercials using motion graphics have a short length. That’s why it is important to make a compelling script that includes strong materials.
Through the motion graphic, it is recommended to offer a problem-solving scenario to quickly lock audiences’ attention.
#2. Scene Direction
Scene direction is written descriptions of what will be shown on-screen during each part of the script. So the process of making scene directions related a lot to the scriptwriting.
It can be said, making script and scene directions is a collaborative process. This phase needs to be well-executed since it plays as the backbone of video marketing
#3. Captivating Design
Another essential element of motion graphics video is the design. Motion graphics video relies a lot on visual aids. That’s why you need skillful creators to carry out this project.
The design may include animations, graphs, typography, and so on. Great design is the first thing that drives the audience, so that’s why it is important to have a captivating design.
Therefore, designers must be competent and able to visualize any information provided.
#4. Smooth Animation
Just like its name, motion graphics require a lot of motion. It is a challenge for the animators to create a smooth and seamless movement.
A choppy animation would be a fatal mistake that can downgrade the quality of the video. Moreover, low-quality animation may result in an unprofessional image.
Auditory element is as important as visual aids in motion graphics video. Usually, voiceover is included in the script at the start of the production. However, it isn’t always the case. Sometimes, when there is no voiceover, on-screen texts will be shown as a substitution.
When it comes to voiceover, choosing the right voiceover artist is very crucial to match the style and tone of the video. Another important thing is that the voiceover actor must be able to appeal to target audiences.
#6. Sound Effects
To make every little thing perfect, it is also important to add sound effects to your motion graphics video. Sound effects function to emphasize and punctuate important messages in the video.
A video without sound effects can be boring and awkward. Depending on your materials and video styles, there are so many sound effects to choose from.
Types of Motion Graphic Videos
While we’re talking about motion graphic video, there are three types of it that each carries a different function, which follows:
- Emotive videos: To obtain an emotional response from audiences.
- Explainer videos: To explain or define a concept, product, or service.
- Promotional videos: To sell or promote products, services, or events.
There is also a chance to mix them in motion graphic video production.
As a marketing tool, motion graphic videos are hoped to drive many people to raise engagement and conversion. To achieve that, a marketer has to make a high-quality video that can capture their target audience.
Another key point to stress is to work with people who are competent in the field. Skillful designers and animators will help you to create impressive work.
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).