The online world has made marketing even more competitive, with different content types vying for a customer’s attention. Nowadays, online marketers must develop different strategies to sell products and services. This need, alongside several social media sites, has paved the way for trends to change constantly.
Due to this amount of competition, business owners now want marketers to create campaigns that are not only creative but also cost-effective. Quickly studying and adapting to trends is essential in today’s business landscape. What is effective at driving sales now may not work at all tomorrow.
Here is a list of proven digital marketing methods to guide you in maximizing your profits and boosting sales.
5 Proven Digital Marketing Methods to Boost Sales
- Understand your target audience
You must know who needs your product or service to sell them effectively. Conduct market research and create buyer personas to understand your target audience better. You can obtain this information through customer feedback surveys, talking to those who didn’t buy your product, and data analytics.
These processes can give you helpful information to know more about your customers. Some details you can get are:
- the type of language they use every day
- the social media networks they use
- their problems that your product can help solve
Incorporating this data when crafting buyer personas can help you prepare a creative and effective marketing campaign.
- Utilize SEO on your website
The internet is a hub of information, thanks to search engines making them easily accessible. However, online marketers must configure their content to appear in search engine results pages (SERPs). And they can do so through Search Engine Optimization (SEO).
A website with optimized content for search engines can attract potential customers when they use Google. According to the stats SMA Marketing has published, “75% of searchers never click past the first page of results.”As such, you must utilize the popular keywords your target audience uses to get top results on the first page.
Having the top spot can make users more likely to click on your page first while boosting your credibility. It lets your audience know that you are an authority they can trust. The better you optimize your website and content for SEO, the more likely you’ll generate sales.
- Utilize social media
Almost everyone nowadays uses social media. Having a presence on a social media website will allow you to connect to a large audience. However, learning which social media network your audience mainly uses can maximize your reach and sales. Follow it up by studying how posts look and how people interact on the platform.
If you’re running multiple social media accounts for your company, don’t use the same wording on your posts for all of them. Take product launches, for example. You may be promoting the launch of a new car through event marketing. Using Twitter will prompt you to create a caption in only a few words because of the character limit. However, you can use a longer caption and add more details when promoting the same event on Facebook.
You can also use these channels to partner with influencers and hire brand ambassadors. These people can promote your product by driving their followers to your website, which can help further boost your sales.
- Use email marketing
According to Statista, “There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025.”That’s a lot of emails that people are checking, making it a perfect avenue to promote your products.
You can prompt users to sign up for automated email campaigns when they purchase a product on your website. However, they won’t engage if you send them a generic promotional email. So, it’s best to tailor emails to each recipient if you want your customers to click on them.
According to research by Dynamic Yield, “71% of consumers believe personalized experiences would influence their decision to interact with emails.” Although tailor-fitting emails can be time-consuming, there are ways to do so without much effort.
You can use software to automate your email marketing strategies, having separate content based on your buyer personas. Doing so doesn’t just help you attract new customers to become loyal to your brand. It also engages and retains existing ones.
- Use SMS marketing
Nowadays, mobile devices such as smartphones have become closely integrated into people’s lives. They use these devices to keep in touch with family and friends, browse apps, and finish work. As such, sending an SMS to your customers can make it more personal.
However, there are some things you must consider. Customers may mistake these texts for a scam if you send a random message promoting your product. You can avoid this by using SMS and email marketing together.
You can include a prompt to ask for a user’s phone number when they sign up for your email campaign and introduce yourself when sending an SMS. Doing so allows customers to know that the text is legitimate. This way, all you need to do is schedule an email or an SMS message when you have a new promotion, offer, or sale.
Experiment and Improve
You don’t have to confine yourself to the tips above because the online space is constantly changing and evolving. There are many digital marketing methods you can do. You can experiment with creating short-form videos on Youtube, using memes, or making infographics.
When you launch a marketing campaign, remember to keep track of the data, such as how many clicks you get, purchases, and automated email sign-ups. With this data, analyze what works and what doesn’t so that you can improve your next campaign.
Keep these tips in mind, and soon you’ll be looking at increased sales and building a loyal customer base for your brand.