SEO is always changing. On-page SEO is no exception. To optimise pages for search engines, you need to consider more than just the meta description and title. There are many elements and aspects to be aware of. It is ideal to have a comprehensive on-page SEO strategy. This will include best practises and innovative optimizations that will lead to long-term success. However, time and budget constraints may mean that you need to prioritise your efforts and show quick results to justify additional investment.
This column will give you tips about which SEO elements you should adjust to improve your rankings. It also provides context information to help you understand why you made these changes.
What are the Best Elements of On-Page Search Engine Optimization?
There are two types of elements that make up on-page SEO:
Content elements are the written, visual and video content on your website.
Your content and how you integrate it into your site must be valuable to your audience.
Your content is missing a great opportunity to inform your audience.
An HTML element refers to any part of your website defined in HTML. This is the default code behind the scenes. This includes elements like the title, description, and alt text.
It also contains the HTML elements that render the webpage.HTML elements are crucial in telling Google about your page and how it should rank in search results.These items can hurt your ranking if you don’t use them properly.
Five SEO elements of the page need to be modified to improve Google rankings.
Although there are many ways to optimise your site for search engines, you should still have the basic elements on each page.
These are five elements of on-page SEO that you can optimise and test if your pages are not performing well.
1. Written content
Your page’s written content is where you should draw your attention first. You want your content to be valuable to your audience if your primary goal is to convert them into paying customers.Your keyword research should be used in your content. Your audience won’t connect with your content if you don’t have a clear focus.To structure your content and evoke search engine relevance signals, use HTML subheadings.While we all know that EAT is important for YMYL topics, all web content can benefit from being more expert, authoritarian, and credible.
2. Title tags
The title tag, also known as the “title”, is what search engines use to determine the content of your page. Google has confirmed that the title tag should be focused on the keyword your page is targeted.Your title tag should contain the phrase “Boston Baltimore pets” if you target this keyword. This will make your page more visible in search results, and it will be easier for your audience to find it.
3. Page URL
Both SEO and user experience play an important role in URLs. Every web page generates its URL. You should ensure that your URL contains the correct keywords.Include your target keyword in your URL. Make sure it makes sense to your target audience.You can also include the product name in URLs if they search for a particular product. If you are targeting the keyword “Pets in Boston Baltimore”
This is why you want to ensure that your URLs are concise, clear, and to the point. Search engines find long URLs difficult to understand, and searchers face challenges when searching for them.Your URLs should not be difficult to read and remember. This will make it easier for your audience to return to a page.
4. All text can be pictured
Although content creators are becoming more aware of how important visual elements are for a site’s success, many still overlook one essential SEO element: the video and image-all text.Text is the description of the image, video or another visual element behind it. Because they provide an alternative way for viewers, they don’t usually appear on a functioning website.If an image does not render correctly after your webpage has loaded completely, the alt text will replace it so that the viewer can still see what you intended.Your alt text must include your target keywords. Search engines won’t index your visual elements if you don’t include them. This can cause problems if your audience chooses to search for video or images instead of standard Google searches.
Use alt text to make sure your content is easily accessible for all.Because the alt text is the easiest way for a screen reader to indicate that a page has audio or video,These tools can make certain content more accessible for visually impaired people.
5. Both internal and external links
These links point to content elsewhere on your website as internal links. These links help Google understand the context of a page and how it is related to other pages.
These are the best practises for internal links that will support your SEO strategy.
On the other hand, external links point to content, not your site. These links can be used to build trust and provide more information about complex topics or links to trusted sources
Regular audits are necessary to ensure that your SEO is current.It is important to ensure that your on-page SEO meets the highest standards. This should be a part of your SEO strategy.You should conduct site audits at least once per month if you have the resources and workforce. See 9 Factors at the Page Level to Be Assessed as Part of Your SEO Review for a checklist that will guide you.You can make sure that your website’s on-page SEO is flawless and that you get high-quality leads.